Consumers and businesses are turning to search engines as a critical part of the buying process. A majority of traffic to your site will come from search engines so being visible in organic search results is critical to reaching buyers.
I Love What I Do
I'm a hands-on-keys, creative and zealous, Digital Marketing Strategist uniquely qualified and uncommonly talented possessing eight digital marketing certifications, six years of practical experience, one Duke University professional certificate in Digital Marketing and Media and a rare business acumen gleaned from years of leadership-role success in Business-to-Business Sales, Marketing and Business Development.
All too often consulting turns into "I'm the expert, you should listen to me" back and forth. I prefer to listen and ask questions of you first, learn about your key challenges and competitive pressures before any recommendations are presented.
I understand your business goals and key performance indicators (KPIs) we'll deep-dive into your current digital footprint and competitive profile. From that tactics and strategies are developed and shared along the way. This collaboration ensures agreement on the ultimate success of the deliverable product.
Now that a strategy has been defined it's time to advance the project to implementation. I handle everything including last minute modifications based on any new information that is developed throughout the process.
Once a campaign or upgrade is launched there needs to be a measurement and improvement component with inevitable changes and tweaks along the way. We will use our certifications in analytics and CRO to report and boost conversion rate on an ongoing basis.
" David was instrumental... In fact, some of the initiatives David led are still sustaining the company today. "
" David Smith was one of the most capable people we had at PSINet. "
" David's ability to take on modestly defined projects and differential cultures was almost unique in the organization. "